The International Journal of Public Opinion Research, Vol 25, contains a very interesting look at the research field.
In a paper by Tom Smith, Survey-Research Paradigms Old and New, Smith takes a long-term view of the survey research field. Of particular interest is:
The most promising future is not one that abandons survey research, but which augments traditional forms of sampling and interviewing with supplemental data from various administrative sources and combines survey-based individual-level information with aggregate-level data from censuses, administrative records, and other surveys (Smith & Kim, 2009).
This is exactly why Meer Research was started and working hard to build a multi-mode approach to survey research.